I [personally] never had or wanted a truck, but I feel deeply compelled to own a CyberTruck. It is precisely this sentiment by people like me that probably indicates something has changed - we have begun to enter the post-SUV era.
The emergence of Tesla’s CyberTruck has likely changed the automotive game once again if we can assume the game has always been one of agility and performance. EVs represent game-changing attributes, but electrification is one of many dimensions that cause buyers like my wife ー a 62 yr old grandmother who also never had a truck and never wanted one ー to actually buy one.
What are the overarching influences that caused us and likely many other consumers to reconsider personal transportation that is clearly outside our predictable luxury sedan demographic? Indeed, we were saving to buy a Tesla Model 3, by CyberTruck triggered some additional instincts circling a specific word. Read on to learn more about which word exactly.
Rather than try to explain why I’m compelled to own a CyberTruck, let’s explore a few of the incentives that caused us to give Tesla’s definition of a truck a closer look.
CyberTruck: Adventure Vehicle
The trend is clearly toward adventure vehicles; it’s the logical and most likely progression that follows the SUV. Overlanding vehicles, which are mostly fabricated by consumers from existing trucks and vans, are a great example of this trend and validate the post-SUV transition. However, despite ingenuity and clever innovation, overlanding rigs tend to be awkward and inelegant solutions for adventure. While overlanding vehicles more easily facilitate adventure, I want to spend less time facilitating the adventure and more time enjoying the adventure.
The CyberTruck is a serious step in a direction that represents an entirely new class of vehicle ー a hyper-SUT (sport utility truck) that brings with it a greater capability to enjoy travel, sightseeing, work, sports and certainly not limited to the long list of activities in this survey.
It has the passenger capacity of a full size SUV, a truck bed the size of many popular ICE trucks, greater off-road ability than most off-road vehicles, more performance than most sports cars, more luxury than many luxury cars, and better economy than any ICE economy car including the Toyota Prius. CyberTruck’s spectrum of capabilities is vastly greater than any vehicle ever created ー and it’s much more considerate of the environment that people rely on to enjoy quality adventures.
By all indications, CyberTruck is an adventure vehicle platform that will increase the pace at which Americans transition away from SUVs and minivans and into a new realm of personal transportation that is far more agile than SUVs while providing greater utility for modern lifestyles.
CyberTruck makes it possible to access the inaccessible in unparalleled comfort, style, and with a deeper appreciation of the environment. It creates better reach with greater travel opportunities and without destroying that which you cherish so much. CyberTruck is the embodiment of living better through electricity, but adventure comfort doesn’t end with the seats or the ride.
Ultimate Adventure Vehicle
Despite CT’s solid platform for urban and wilderness adventure, it isn’t a true adventure vehicle until you add livability to the equation. It needs to support creature comforts well beyond the truck’s cab, and to be truly classed as the best way to enjoy adventures - whether urban or wilderness - is to do it in the same spirit as CyberTruck.
CyberLandr™ will transform the ultimate SUT into the ultimate adventure vehicle.
The best adventure vehicle is the one that weighs the least, has the least impact on the environment, delivers the best aerodynamics, and is the easiest to park or use in drive-thru's from banks to parking garages and fast-food lanes. It must provide maximum livability features with simplicity and some elegance. But without question, it must provide unfettered civilized human comforts wherever it is - at the stadium, city park, the beach, or in the most remote regions of Arches National Park and in the most inhospitable weather conditions.
CyberLandr™ for CyberTruck is a great example of these capabilities that conspire to deliver on a new promise - urban and wilderness adventure. It is a truck camper designed exclusively for an adventure platform.